However you think about an area — a distance, a shape on the map, or a named boundary — the builder turns it into a single report, household-weighted across every sector it touches.
A radius around any point
Drop a pin anywhere — a store, a site, a postcode — and set a distance in miles. The builder captures every postcode sector the circle covers and weights the data by how much of each one falls inside.
Draw a catchment freehand
Sketch any shape straight onto the map — follow a ring road, a river, a sales territory or a delivery zone. Drag the points until the boundary is exactly right, and the report follows your outline precisely.
Select whole postcode geographies
Click to build your area from real postcode units at three levels — from a single sector up to a whole postcode area. Ideal when your territories, franchises or distribution rounds are already defined by postcode.
Use official administrative boundaries
Snap your report to recognised UK boundaries — pick a parliamentary constituency, a county, a built-up area or an electoral ward and the builder selects every sector inside it. Perfect for public-sector, planning and media work that has to line up with official geographies.
